Job title: Digital Insights Analyst
Job type: Permanent
Emp type: Full-time
Industry: Fashion
Expertise: Data & Analytics
Salary type: Annual
Salary: GBP £44,000.00
Location: London
Job published: 2021-07-20
Job ID: 57013

Job Description

Digital Insights Analyst

London 

£40-£44K

 

This is a fantastic oppurtunity to join a worldwide Retail Fashion Brand, with excellent benefits such as flexible working, Company Freebies and Discount, Healthcare, Dental, 25 days holiday minimum 


Working for the Insights Team, this will be a customer driven role, driving actionable insight using online and offline data as well as opinions and feedback. Your focus will be on understanding the consumer; looking at their behaviours and attitudes to help provide them with the best possible onsite and brand experience. 

The Responsibilities:

  • Leverage insights from multiple sources, including surveys, trackers, forums, online platforms, and internal databases to become the internal voice of customer.
  • Work with the Insight and Analytics Manager to help report and analyse  Digital and Customer activity.
  • Derive data-driven insights to inform decision-making and digital strategy.
  • Deliver continuous site optimisation through AB/MVT testing, communicate results and provide recommendations.
  • Maintain the quality and effectiveness of regular reporting, including: Customer base monitoring, Forecasting and Segmentation, Competitor benchmarking and market share performance, Site performance metrics and onsite user journeys / behaviour, Marketing attribution, Digital Marketing Performance.
  • Supporting external agencies and third parties to deliver insights projects.
  • Work closely with the marketing, trade and brand teams to maximise performance and efficiency.
  • Identify areas for improvement and cost saving through an analytical approach.
  •  

 

Must Haves:

  • Experience working within analytics, ideally within the fashion/retail industry.
  • Experience using Google Analytics (or similar web analytics tool).
  • A passion for Insight and Analytics, and an understanding of how data can be exploited to drive competitive advantage.
  • A customer-oriented focus.
  • A self-starter, capable of working and learning autonomously.
  • Excellent communication/presentation skills, and the ability to convert and translate complex data to a wide range of audiences.
  • Inquisitive nature & strong analytical mind set. Must be driven to fully explore and understand problems and solve them using data
  • Demonstrated skills in building and maintaining strong relationships with peers.
  • A working knowledge of Excel.

 

 

Desirable Experience:

  • Experience with SQL or BigQuery.
  • Experience with data visualisation tools such as Tableau or Google Data Studio.
  • Experience with a Customer Experience Analytics platforms such as Content Square or Decibel.
  • Experience with Customer Data Platforms such as Exponea.
  • A good understanding of data science and/or statistics.
  • Market Research experience.
  • An interest/background in fashion, retail, or e-commerce business operations.

 

If this is of interest then please contact me on 07496 236 612 or samanthak@energizerec.com 

We also pay refferal fees for anyone that you reccomend that we place, so if you know of anyone that is suited to the role please get in touch.