Job title: Digital Insights Analyst
Job type: Permanent
Emp type: Full-time
Industry: Fashion
Expertise: Data & Analytics
Salary type: Annual
Salary: GBP £44,000.00
Location: London
Job published: 2021-07-20
Job ID: 57013

Job Description

Digital Insights Analyst




This is a fantastic oppurtunity to join a worldwide Retail Fashion Brand, with excellent benefits such as flexible working, Company Freebies and Discount, Healthcare, Dental, 25 days holiday minimum 

Working for the Insights Team, this will be a customer driven role, driving actionable insight using online and offline data as well as opinions and feedback. Your focus will be on understanding the consumer; looking at their behaviours and attitudes to help provide them with the best possible onsite and brand experience. 

The Responsibilities:

  • Leverage insights from multiple sources, including surveys, trackers, forums, online platforms, and internal databases to become the internal voice of customer.
  • Work with the Insight and Analytics Manager to help report and analyse  Digital and Customer activity.
  • Derive data-driven insights to inform decision-making and digital strategy.
  • Deliver continuous site optimisation through AB/MVT testing, communicate results and provide recommendations.
  • Maintain the quality and effectiveness of regular reporting, including: Customer base monitoring, Forecasting and Segmentation, Competitor benchmarking and market share performance, Site performance metrics and onsite user journeys / behaviour, Marketing attribution, Digital Marketing Performance.
  • Supporting external agencies and third parties to deliver insights projects.
  • Work closely with the marketing, trade and brand teams to maximise performance and efficiency.
  • Identify areas for improvement and cost saving through an analytical approach.


Must Haves:

  • Experience working within analytics, ideally within the fashion/retail industry.
  • Experience using Google Analytics (or similar web analytics tool).
  • A passion for Insight and Analytics, and an understanding of how data can be exploited to drive competitive advantage.
  • A customer-oriented focus.
  • A self-starter, capable of working and learning autonomously.
  • Excellent communication/presentation skills, and the ability to convert and translate complex data to a wide range of audiences.
  • Inquisitive nature & strong analytical mind set. Must be driven to fully explore and understand problems and solve them using data
  • Demonstrated skills in building and maintaining strong relationships with peers.
  • A working knowledge of Excel.



Desirable Experience:

  • Experience with SQL or BigQuery.
  • Experience with data visualisation tools such as Tableau or Google Data Studio.
  • Experience with a Customer Experience Analytics platforms such as Content Square or Decibel.
  • Experience with Customer Data Platforms such as Exponea.
  • A good understanding of data science and/or statistics.
  • Market Research experience.
  • An interest/background in fashion, retail, or e-commerce business operations.


If this is of interest then please contact me on 07496 236 612 or 

We also pay refferal fees for anyone that you reccomend that we place, so if you know of anyone that is suited to the role please get in touch.