Associate Director – Analytics
London
Up to £65K
I am working with a leading Global Media Agency who are heavily focusing on advanced marketing analytics. At the heart of this is their in-house platform, based on a state-of-the-art machine learning platform (MLP) that enables always-on marketing mix analytics for Initiative clients, utilising the scale and talent at their two global analytics hubs.
Due to growth they are now looking for an Associate Director to be responsible for the client and project management of key clients based at their hub in London and across our EMEA network:
50% of the role is coaching/new business support for their local teams on their analytics platform:
- Socialising credentials for reporting & analytics platform
- Coaching local personnel
- Specifying & quoting for pitch and new client resourcing
- Establishing efficient project management of pitch and local client projects
- Reviewing models dedicated analytics hubs in Warsaw/Manila;
- Creating delivery presentations with clients.
50% will be analytics project management for key clients (LEGO, Amazon, Carlsberg, Harman, Converse, Revlon) – under the leadership of the Analytics Director, EMEA and working closely with local market strategists & client advice leadership:
- Running discovery meetings
- Specifying & reviewing models with our dedicated analytics hubs in Warsaw/Manila;
- Creating delivery presentations with clients.
Role and Responsibilities
- Become an expert in the company platform and the Machine Learning Platform at the heart of the process.
- Be a delivery manager for EMEA advanced analytics projects through the analytics hubs - responsible on these to the Analytics Director, EMEA.
- Be the primary day-to-day contact for key Accelerator projects in local offices across the INI network in EMEA.
- Lead presentation development and delivery of summary presentations, meta analyses, and thought leadership on analytic engagements as required.
- Be capable of delivering modelling output to clients via presentations and dashboards such as Tableau (specifying/editing). Full training and support will be given.
- Work with Chief Analytics Officer, EMEA to develop-out the pipeline for Accelerator projects across EMEA.
- Work closely with clients to understand their business objectives and provide strategic insights and recommendations.
- Leverage the results from sophisticated analytic methodologies to help clients work through challenging marketing planning issues and business questions.
- Supervision of the modelling work for key projects at the analytics hubs in Warsaw and Manila.
Desired Competencies
- Can influence without having direct authority, particularly with key client stakeholders.
- Is a confident, articulate communicator, able to fill the client with confidence that you are able
to deliver to their timing and data specifications.
- Articulates agency services in a way that clients’ needs are met and value added.
- Ability to investigate, analyse and solve problems as well as clearly communicate results.
- Ability to manage your time effectively across every aspect of your work.
- Highly analytical with strong problem-solving skills: welcome client’s business challenges and identify data driven solutions.
- Ability to handle multiple projects in a fast-paced environment with the ability to learn and apply new concepts and tools quickly.
- Strong attention to detail, well organized and has the ability to prioritize tasks under pressure.
- Is positive and motivating in a team environment.
- Willing to understand different points of view and work well in a team.
- Self-starter who can work autonomously and remain composed under pressure.
- Soft skills: attentiveness, detail oriented, excellent communication ability.